Painting Business Is A People Business
The mental process customers go through, in their mind, when deciding on whom to hire for their painting job, go way beyond the ability of a razor sharp job or the great logo on your business card. One must remember, that although this is painting, understand it is not a ‘painting business’ but a ‘people business’. So therefore, the painting worker, needs to gain a firm understanding, of what makes people tick, although he won’t get it right every time.
What the customer wants
Customers are always looking for three main things every time, a quality paint job done at an affordable price by someone, they can trust. But people skills, are the most important part of this process.
Most property owners hire, based on feeling. If they feel that you have their best interest in mind, as you are selling your services to them, they will be more likely to hire you. If they feel like you are just in it for the cash, they will probably go another way. The main reasoning of the customer is, ‘what’s in it for me’? .People, give you their business based on what they will get out of it. That is what a painting business owner, should take his marketing message to.
Get the message loud and clear
The painting business owner who learns to conduct business, with that one simple question in mind, will not only land more jobs, they will build a large list of satisfied customers. These customers will become fiercely loyal and gladly refer your business to all their associates and friends.
If your marketing message is centred around, how great a painting job you do, or how much experience you have, or how over-priced and incompetent your competitors are. Then you have, just shot yourself in the foot and lost a lot of potential customers, as well as stacks of money.
Painting skills include people skills
The only question a customer wants answered is ‘what’s in it for me’, and that is the single most important question, you ever have to satisfy. If you want to nail most of the painting jobs you tender on, even if you are the highest estimate, go out of your way to satisfy that one simple question, for your customer. Answer that question, tell them, educate them and get them excited about the project, and before you know, you will be on your way to becoming a leader in people skills..
In the end, it is the only thing, which will make them feel completely comfortable, with choosing you as their painter of choice. So cheers go out there and encourage the people to elect you, the best painting buddy, ever.
Having said all that, it is important for a customer to hire the services of reputable home painting contractors. Maybe this way, they will have peace of mind, in knowing that they will be receiving a quality painting service, recommended by satisfied customers, without paying the world. That is, what is, in it, for them.
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